SFR : AIRBAG

Client

SFR

Year

2018

Context

FISE Montpellier sponsor and mobile phone brand SFR sought to provide a range of entertainment to festival-goers keen on thrills. How could this exclusive experience be offered ?

 

 

Agency mission

Hurricane provided a 100m2 airbag (in SFR Sport brand colours in a area over 500m2) with a launcher module accessible to all levels and supervised by a coaching team; registration and operations were managed by ground communication. The SFR airbag is must-have for a major event such as FISE: every day, several hundred amateurs could have a go, an experience enriched through shared memories on social networks.

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