CONTEXT
Red Bull is the market leader in energy drinks. The brand ‘gives wings’ to people and to ideas, and has a constant high profile in sport and culture. Every year, the best Red Bull athletes meet at FISE Montpellier; many of the 1,200 amateur competitors would like to meet their superstars!
AGENCY MISSION
During FISE Montpellier, Hurricane collaborated with Red Bull to organise workshops with the finest athletes. Exclusive sessions with pros and personalised coaching provided lasting memories for all participants. It was the complete programme!
