MALAYSIAN MINISTRY OF YOUTH AND SPORTS : Langkawi Island

CONTEXT
The Malaysian Ministry of Tourism and Culture, in partnership with Malaysia Major Events, organised a FISE World Series stage. With the concept of an international FISE World Series in its infancy in 2014, Malaysia sought to energise and attract crowds to the small island of Langkawi.

AGENCY MISSION
Hurricane was involved in the global organisation of the event on the paradise island of Langkaw. It proved an unprecedented success with over 1,000 hours of international TV coverage, 200 press releases, and 1 million social media views. These editions launched the concept of FISE World Series worldwide.

ClientMALAYSIAN MINISTRY OF YOUTH AND SPORTSYear2014–2015