CONTEXT
Lipton Ice Tea partnered with FISE Montpellier so festival-goers could quench their thirst, win prizes, and participate in exclusive entertainment at the event.
AGENCY MISSION
As well as drink sampling, the partnership was marked by a new concept: the implementation of a water ski lift for various activities powered by LIPTON ICE TEA. Over 500 people were introduced to the joys of slide!
