CONTEXT
Honor, the smartphone brand, wanted to showcase the Honor 8X to reach the heart of its target audience. The brief was simple: the minimalist model embodied the brand’s daring and its passion for innovative design.
Go beyond the limits with the 8X camera technology and artifical intelligence.
AGENCY MISSION
For this digital video campaign, the challenge was to create an image which personified the lifestyle of the Honor brand – several scenes presented a group of young people in different worlds: an empty pool, a beach, a theatre, a street. Each actor enjoyed an experience through an action-inspiring storyline that promoted ingenuity and enabled the young to realise their dreams in unusual and unique settings.
