CONTEXT
Honor, the smartphone brand, launched its flagship 2018 model Honor 10, a combination of smart artificial intelligence and fine design. To reach millennials, the brand wanted to highlight the device’s features: the generation Kirin AI processor, premium glass design, and FullView 18.9 screen.
AGENCY MISSION
This digital video campaign featured a bunch of friends in a ’90s retro setting: bowling, running and skateboarding. Their Honor 10 was the thing that united them: they gathered on a rooftop for an evening admiring the Northern Lights which referenced the new irredescent glass design of the watch.
