CONTEXT
The G-Shock watch brand symbolises robustness, resistance, design and style… captivating features. It’s why so many athletes, musicians and artists have absolute confidence in the brand.
AGENCY MISSION
Implemention of a UGC viral campaign on social media (#21Seconds) that targetted athletes to post a 21-second video of their best line.
Concept: the creation and dissemination of the campaign on social media, website and voting platform – brand promotion to a target audience.
