CONTEXT
The International Gymnastics Federation (FIG) and Hurricane came together in 2018 to finalise a long-term agreement – a partnership that allowed Parkour to reposition itself at a new sporting and national level.It was a historic step in the life of this relatively new discipline. The Parkour World Cup takes place exclusively during the FISE World Series.
AGENCY MISSION
Hurricane and FIG together organised the Parkour World Cup, with the agency in charge of infrastructure construction, logistics, and media coverage. The FISE World Series is the only international urban sports tour that combines cumulative overall rankings in several disciplines. It’s a great platform for disciplines to co-exist, even collaborate, on an international tour.
ClientFIG – International Gymnastics FederationWebwww.youtube.comYear2018
