CONTEXT
Adidas Original brand sought to boost sales by the creation of a Skateboard theme common to all French shops – “Adidas Skate Tour” – for which Hurricane was responsible for organisation and logistics.
AGENCY MISSION
The agency’s mission was to activate and promote “Adidas Skate Tour” through strategic and operational management, communication and PR, and the creation of a space for an “Adidas Original” inflatable structure. The idea was to extend the shopping experience with a turnkey concept targetting Skateboard beginners – with customised workshops, demonstrations, an Ollie contest, and a DJ.
It was a way to get more in touch with your audience by sharing a new experience.
